Joe Bradford

Principal
Amberwise

Joe Bradford is an experienced Cultural Change Facilitator and Consultant at Amberwise, specializing in high-performance team development and collaborative contracting. With a career spanning over 25 years,

Joe began his consultancy career with JMJ Associates in 1996, where he was instrumental in launching their APAC operations and coaching the Sydney water Northside Tunnel Alliance, the first Infrastructure Alliance in the world.

Throughout his tenure in Australia, Joe served as a strategic coach for numerous bid and delivery teams, focusing on the behavioral shifts essential for successful Alliance models. His philosophy centers on the integration of psychological safety and inclusive culture as the primary drivers of industry-leading results in cost, time, and safety.

Since returning to Canada in 2023, Joe has held key roles including Lead Collaboration Consultant at OnCoor and Alliance Leadership Coach for the East Harbour Transit Hub Alliance. His expertise has supported dozens of pursuits across the rail, healthcare, and civil infrastructure sectors. Based in Toronto, Joe is dedicated to optimizing leadership potential and remains a passionate advocate for holistic health and professional development.